Selected work · Saudi Arabia and beyond

12 case studies

The proof is in
the system.

12 current Minto case studies—reframed as business and brand stories, without changing the facts behind the work.

Gong Cha Matcha product launch campaign by Minto
01

Gong Cha

Beverage / Campaign

Enjaz financial rebranding case study by Minto
02

Enjaz

Fintech

Barakat Optical Saudi retail rebranding case study by Minto
03

Barakat Optical

Eyewear / Optical Retail

Shirin Persian restaurant identity by Minto
04

Shirin

Hospitality / Restaurant

Wadaie Saudi fintech campaign photography by Minto
05

Wadaie

Fintech / Commercial Photography

Tweeq Saudi digital wallet rebranding case study by Minto
06

Tweeq

Fintech / Digital Wallet

FitLab healthy meal-plan rebranding case study by Minto
07

FitLab

Food & Wellness / Healthy Meal Plans

MyFatoorah fintech rebranding case study by Minto
08

MyFatoorah

Fintech / Payments

Al Shabab FC player campaign by Minto
09

Al Shabab Club

Sports / Campaign Production

Abyan Saudi wealthtech rebranding case study by Minto
10

Abyan

Fintech / Wealthtech / Robo-Advisory

AKERMUS skincare branding and packaging case study by Minto
11

AKERMUS

Skincare / Organic Beauty

NUBIO skincare brand identity and packaging case study by Minto
12

NUBIO

Skincare / Beauty

A useful next project?

When the business changes,
the brand has to move.