Enjaz
Rebranding a Financial Ecosystem
Industry: Fintech
Location: Saudi Arabia
About EnjazEnjaz is one of Saudi Arabia’s most recognized financial services brands, built around the daily money transfer needs of millions of people across the Kingdom.
For years, Enjaz has been strongly associated with remittance, serving diverse communities who depend on fast, secure, and accessible financial transfers. But as the market evolved, Enjaz’s ambition became bigger than remittance alone.
The brand was moving toward a broader financial ecosystem: one that brings together personal finance, business services, global transfers, digital payments, cards, and everyday financial solutions under one unified experience.
This shift required more than a visual refresh. It required a new brand system that could carry Enjaz from a service-led brand into a modern financial platform.
Scope
Brand Strategy, Brand Identity, Visual System, UI&UX, Branch Design, Digital Applications, Campaign System
The challenge was to evolve one of Saudi Arabia’s most familiar financial services brands without losing the trust it had built over the years.
As a subsidiary of Bank Albilad, Enjaz already carried strong recognition, credibility, and a deep connection with communities who rely on it for everyday money transfers.
The new identity had to protect this equity while giving the brand a more modern, digital, and flexible expression.
It needed to feel established but not outdated.
Financial but not cold, Digital but not generic, Global in reach, while still rooted in Saudi Arabia.
The result had to work across branches, apps, cards, campaigns, social content, corporate communication, and future financial services.
The new Enjaz identity was inspired by community, connection, and movement.
The starting point was the idea of people connected together; hands reaching, supporting, and linking communities across borders.
From this idea, the interlinked hands evolved into a circular brand mark that became the main emblem of Enjaz.
The symbol reflects movement, trust, and continuity. It represents the flow of money, the speed of transactions, and the role Enjaz plays in connecting people, places, and financial needs.
It is simple, memorable, and flexible enough to live as a logo mark, app icon, graphic device, 3D object, motion element, and visual anchor across the full brand system.
Typography played a key role in building a clear, inclusive, and contemporary voice for the brand.
Because Enjaz communicates with diverse communities across Saudi Arabia, the type system needed to support more than 18 languages, including Arabic, English, Bengali, Urdu, Hindi, and others.
The selected typography allows the brand to speak consistently across different audiences, markets, and communication needs.
It gives Enjaz a clean, confident, and digital-first expression while maintaining clarity across product messages, campaign headlines, financial information, and brand statements.
To support Enjaz’s digital ecosystem, we developed a set of original 3D assets and iconography created specifically for the brand.
These assets were designed to bring more depth, technology, and memorability to the visual system.
The 3D language reflects the brand’s services, from transfers and security to cards, support, and digital payments, while maintaining a consistent look across app interfaces, website, social content, onboarding, campaigns, and product communication.
The campaign direction translated the brand promise into clear, direct, and memorable messages.
Statements such as:
Your money. Your control. – No delays. No limits. – Send money instantly. – Your money doesn’t need limits. – It needs freedom.
helped establish a confident communication style that is simple, benefit-led, and easy to understand.
The campaign system was designed to work across outdoor, digital, social, and launch environments, giving Enjaz a unified voice across multiple channels.
The new Enjaz identity creates a stronger foundation for the brand’s next chapter.
It gives Enjaz a more modern, confident, and scalable presence while keeping the brand accessible and familiar to its audience.
The result is a visual and strategic system built for a financial ecosystem — one that can support remittance, cards, digital payments, business solutions, and future financial services under one recognizable brand.
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