AKERMUS

About the Client

AKERMUS launched around a single hero skincare product: a 100% pure prickly pear seed oil face serum sourced from Morocco. The product’s purity and origin created a natural foundation for a brand built around authenticity, beauty and premium care.

Building the Narrative from Origin

Rather than treating “organic” as a generic visual style, the identity explored the Moroccan origin of the ingredient. Research into Amazigh visual culture informed a distinctive graphic territory that connected the product to place without turning the identity into a literal cultural reproduction.

The Brand Mark

Selected visual references were synthesized into a simple, contemporary brand mark designed to feel premium and ownable. The final identity carried a sense of origin and craft while remaining suitable for a modern skincare product.

Packaging from the Ground Up

Minto developed the bottle, label, box and inner communication as one connected experience. The green bottle and controlled reflections moved the product away from overly clinical organic-skincare conventions, while subtle surface and material cues referenced the ingredient and natural origin.

Visuals & Motion

The identity was extended through 3D product visualization, launch imagery, logo animation and video editing, creating a polished visual world around a single hero product.

The Outcome

AKERMUS became a focused example of how ingredient provenance can drive a complete beauty identity and packaging system. The published project was featured in Behance’s Branding gallery.