About the Client
NUBIO is a skincare brand built around the relationship between human well-being, skin and the natural world. Minto’s role focused on translating that territory into a distinct visual and packaging system.
NUBIO
A Skincare Identity Shaped by Sea and Self
Minto case study
Project snapshot
Minto translated NUBIO's relationship between skin, well-being and nature into a seashell-inspired identity and fingerprint-led packaging system.
Scope
Brand Identity
Logo System
Packaging Design & Labeling
Product/Packaging Form Development
Art Direction
3D Visualization
Logo Animation
Visual Assets
Logo Story
The logo draws from the organic symmetry of a seashell. Its upward orientation suggests new beginnings and natural beauty, giving the identity a soft, organic structure without relying on typical cosmetic symbols.
Packaging: Every Skin is Different
The packaging language takes a different cue from the logo: skin fingerprints. Unique fingerprint patterns become graphic assets that celebrate individuality and the idea that no two people—or skin stories—are exactly the same.
Product & Visual World
The identity was developed across original packaging forms, labels, 3D product visualisation and motion assets. The result is a premium skincare system that connects sea-inspired form, human individuality and a clean contemporary aesthetic.
The Outcome
The project created a cohesive visual identity and packaging world that can stand independently without a long strategic narrative. It remains a concise, design-led case study.
The delivered outcome