About Al Shabab
Founded in 1947, Al Shabab FC is one of Saudi Arabia's most established football clubs, with a long history in Riyadh and a strong culture of ambition and evolution.
Al Shabab Club
A New Visual Energy for a Riyadh Football Icon
Riyadh, Saudi Arabia
Project snapshot
Minto created a bold player-led visual campaign for Al Shabab Club, connecting the club's Riyadh heritage with the energy and ambition of its modern squad.
Scope
Creative Direction
Art Direction
Player Photography
Post Production
Graphic Design
Campaign Production
The Challenge
The campaign needed to present the club's leading players with a visual language that felt powerful, contemporary and unmistakably connected to Al Shabab.
Creative Direction
Minto built the direction around intensity, stature and controlled movement. Strong lighting and decisive framing turn every player into a central visual statement while keeping the squad connected as one system.
Player Portraiture
The photography balances individual presence with club identity. Close portraits, full-body compositions and active poses create a useful range of assets for announcements, match communication and brand storytelling.
Graphic Energy
Graphic interventions, typography and post-production extend the photography without competing with it. The system uses contrast and scale to make the club's black-and-white identity feel immediate across digital formats.
Campaign Production
The work brought creative direction, photography, post-production and graphic design into one coordinated production, ensuring every output shared the same energy and finish.
The Outcome
The final campaign gives Al Shabab a confident, player-led visual language designed to carry the club's heritage into fast-moving contemporary sports communication.
The delivered outcome