01
Enjaz
Rebranding a financial ecosystem across strategy, identity, digital products, communication and branches.
Fintech · Saudi ArabiaRiyadh · Saudi Arabia
01 — 08
Branding Agency for Ambitious Businesses in Riyadh
علامة تعرف السوق. وتعرف طريقها للنمو.
We create clear brand strategies, distinctive visual identities and practical brand systems for businesses ready to grow.
Saudi-rooted strategy
GCC-aware brand systems
Bilingual by design
Built for rollout
Selected transformations
The work is
the argument.
What we build
One idea.
Every expression.
- 01
Brand strategy
Positioning, architecture, audience clarity and the decisions that make the brand useful.
- 02
Brand identity
Distinctive verbal and visual systems designed to stay coherent as the business grows.
- 03
Digital experiences
Web and product experiences that translate the brand into clear, usable journeys.
- 04
Launch & rollout
Campaigns, toolkits and production direction that help teams take the brand to market.
How we work
Clear decisions.
Then strong design.
- 01
Discover
Align on the business problem, audience, market and ambition.
- 02
Define
Set the strategic position and the principles that guide every choice.
- 03
Design
Build and test a distinctive identity across the touchpoints that matter.
- 04
Deliver
Prepare practical systems, guidelines and assets for internal and external teams.
- 05
Launch
Support rollout with campaign direction, production and brand governance.
Regional relevance
Useful answers
Before we
begin.
What does a branding engagement include?+
It depends on the business problem. A typical engagement may include research, positioning, naming, identity, messaging, digital direction, guidelines and rollout support.
Can Minto work with an existing brand?+
Yes. We can clarify, refresh or rebuild an existing system while protecting the equity that still matters.
Do you design bilingual brand systems?+
Yes. Arabic and English should be considered from the start so the identity works naturally in both languages.
Do you handle websites and digital products?+
Yes. Minto translates brand strategy into digital experiences, including websites and product UI/UX direction.
How long does a project take?+
Timing depends on scope, stakeholder availability and approvals. A clear proposal will define phases, responsibilities and a realistic schedule.
Can you support the launch after the identity is approved?+
Yes. Launch planning, campaigns, production direction and rollout toolkits can be included where the project needs them.