Minto services
Distinctive identities built to scale.
A visual identity should do more than make a business look different. It should make the brand recognizable, consistent and easier to manage as it grows.
Minto creates identity systems covering logo design, typography, color, visual language, imagery, applications and practical brand guidelines.
The business challenge
A collection of disconnected visual assets makes a brand difficult to recognize and apply. A coherent identity system creates consistency without limiting creative expression.
Deliverables
- Logo systems
- Typography and color
- Visual language
- Image direction
- Brand applications
- Brand guidelines
Minto’s approach
We translate an approved strategic direction into a flexible visual system, test it across relevant touchpoints and document the rules teams need to apply it consistently.
Relevant projects
Related services
Build the next stage of your brand.
Tell us what is changing, where the brand needs clarity and what the next stage should make possible.