About Cairo Imperia
Cairo Imperia is a film and media production brand with an ambition to connect contemporary Egyptian creative culture with international production standards.
Cairo Imperia
A Bold Visual Identity for a Film Production Brand
Minto case study
Project snapshot
Minto created a bold visual identity for Cairo Imperia using Arabic typography, cinematic contrast and poster-led applications.
Scope
Brand Identity
Art Direction
Typography
Posters & Brand Applications
The Visual Direction
The identity uses bold typography, black-and-white contrast and poster-led applications to create a cinematic, expressive system with a strong connection to Cairo and Arabic visual culture.
The Outcome
A distinctive production identity designed to feel cultural, confident and visually memorable.
The delivered outcome